The annual Consumer Electronics Show is the gathering in the City of Las Vegas every New Year of thousands of successful companies and thriving individuals worldwide on the field of consumer technologies. The CES takes place every year and its aim is to display thousands of exhibitors, including developers and suppliers of a variety of consumer technology systems and hardwares in a global stage where they can be recognized for their excellence, innovativeness, originality, and advanced skills. Basically, the CES is a tradeshow which features a myriad of technology displays for effective product launchings that are meant to attract global leaders and companies in the tech industry.
On the show floor few days ago, Sony’s CEO and President had decided to address the recent Sony breach that his company had to deal with for the past few weeks. As what had already been reported by the media, a group of anonymous hackers called Guardians of Peace initiated a sudden security breach into Sony’s network which heavily affected the Japanese multinational conglomerate corporation.
The Guardians of Peace penetrated Sony’s network and stole important data in order to coerce the studio to cancel the release of its new movie, The Interview.
According to Sony’s CEO, Mr. Hirai, it would be an extremely irresponsible and neglectful act if he will choose not to talk about the appalling and highly disturbing security breach which had transpired several weeks ago.
In Hirai’s speech, he had mentioned that all Sony employees are victims of the hackers’ cyber attack but he is proud of them since they were able to stand up against the blackmails of the anonymous hackers responsible for the data breach. In addition to this, he had also ended his weeks-long silence on the issue by sending his thanks to those who have still decided to watch Sony Entertainment Pictures’ The Interview despite the issues surrounding the highly controversial movie. Moreover, CEO Hirai claims that freedom of speech, expression, and association are important things that always play a crucial role in the company he leads and on the field which it is a part of, and that is the entertainment industry.
Despite the threats that many Sony executives and employees have received after the data breach, Hirai made clear that the movie, The Interview, will still be available for viewing in hundreds of independent movie theatres in the United States. Also, the movie will be available in different cable and online channels.
In the face of all the seemingly endless drama and issues being faced by Sony, The Interview had still managed to get the attention of the public and make $31M both from video-on-demand and online revenues from its initial release. Needless to say, it is impressive how Sony CEO and President Hirai was able to address the difficult situation his company had to go through over the course of the past few weeks. It is incredibly inspiring how as a leader, Mr. Kazuo Hirai saw his company’s current situation as a way to help it bounce back even stronger on the months to come after being crippled by the troublemakers that invaded Sony’s network and company privacy.